“Different” by Youngme Moon is a book about brands and how to understand what makes one brand different from one another and how a company can become different. Though this is by and large a business book, I found it changed the way I thought about being “different.” And for full disclosure, I read this book [...]
READ THE FULL POSTWhat Does it Mean to be Different? Review of Different by Youngme Moon
July 27th, 2010 with View CommentsA New Title for my New Self-help/Business/Marketing Book That’ll Make me MILLIONS!
May 20th, 2010 with View CommentsI’ve read a lot of self-help and business books. Now, I’m thinking about writing one. I’ve already shown you how to write one, so isn’t it time that I step up to the plate? I figure I don’t need to say anything substantial. I can just take one idea and repeat it over and over [...]
READ THE FULL POSTHow to Write a Best-selling Business Book
April 27th, 2010 with View CommentsI know all of you out there dream of writing a bestselling business book. But there’s always ONE thing holding you back—business experience. But fear not because I have discovered the secret to writing a bestselling business book. Soon, you’ll be on all the talk shows. The media will be begging for your advice. You’ll [...]
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