What Does it Mean to be Different? Review of Different by Youngme Moon

July 27th, 2010 with 1 Comment

“Different” by Youngme Moon is a book about brands and how to understand what makes one brand different from one another and how a company can become different.  Though this is by and large a business book, I found it changed the way I thought about being “different.” And for full disclosure, I read this book [...]

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