Who said I was pissed off? My name is on the blog.
What more do you need to know?
It's not like this is a dating site or anything.

Why do they say that? They're answering objections going on in the reader's mind.

So, yes, the marketing does play upon people's hopes and fears.

I believe that hope can be an obstacle.
And maybe this shows a bit why.

I think that you missed one. It's the same thing that drives people to pray, to toss two pennies in the fountain, and to keep on keeping on when it doesn't make sense to continue to do so.

It's hope.

It's the hope that maybe — just maybe — this is legit, that this will work, that the smiling guy on the TV screen knows something that I don't.

Hope.

If you watch and read the marketing carefully, you'll see that this is on what the marketers of these “products” actually feed. Does greed come into play? Sure. It does at times. The low cost? Sometimes, but as you well know, many of these “opportunities” aren't cheap. And the great marketing? Yup! It sure is great — and the marketing uses hope as the key into the minds — and hearts — of the audience.

Pope wrote that “Hope springs eternal in the human breast.” In my view and in my experience, this is the prime mover in the audience that buys into what are oftentimes obviously scam, get-rich-quick-scheme products.

Thank you for the great and enlightening post. I hope that I add something to the conversation.

All the BEST!

Have fun … Tony.

Why do they say that? They're answering objections going on in the reader's mind.

So, yes, the marketing does play upon people's hopes and fears.

I believe that hope can be an obstacle.
And maybe this shows a bit why.

I think that you missed one. It's the same thing that drives people to pray, to toss two pennies in the fountain, and to keep on keeping on when it doesn't make sense to continue to do so.

It's hope.

It's the hope that maybe — just maybe — this is legit, that this will work, that the smiling guy on the TV screen knows something that I don't.

Hope.

If you watch and read the marketing carefully, you'll see that this is on what the marketers of these “products” actually feed. Does greed come into play? Sure. It does at times. The low cost? Sometimes, but as you well know, many of these “opportunities” aren't cheap. And the great marketing? Yup! It sure is great — and the marketing uses hope as the key into the minds — and hearts — of the audience.

Pope wrote that “Hope springs eternal in the human breast.” In my view and in my experience, this is the prime mover in the audience that buys into what are oftentimes obviously scam, get-rich-quick-scheme products.

Thank you for the great and enlightening post. I hope that I add something to the conversation.

All the BEST!

Have fun … Tony.